Any business owner is looking for more ways to bring in business. While you may think your online business should be separate from your offline world there is a potential for growth you are not exploring. These could really help your business in unexpected ways.Are you using business cards?Just because you have a website, it does not mean you should not have business cards. When someone asks what you do you can hand them a card. Later when that person runs into someone who could use your business they will remember your website name because you gave them a card.How else can you use that business card?Offline marketing for online business requires thinking of multiple ways to use something. Add your business card to outgoing mail. Put it with your tip. Tack to business bulletin boards, use in business card exchanges. Leave them in books.What about the local business meetings?Rotary, Chamber of commerce events, Business Breakfast, and other meetings happen in your town. You can attend these as a online business owner. Some of those business owners may need your product or service or can recommend people who do. Let them do marketing for your online business.Can you be charitable?This offline marketing strategy gets your name on a multitude of lists. You can donate items to charity auctions. Donate your time to help fire departments, schools and such. This marketing for online business puts your name in the paper, online and other places and builds your reputation.How about using your car as advertising?You do not have to paint the whole car. Nor do you need to offline market with the car that is completely decorated with your logo and web address. You can market by adding a bumper sticker to your car. Add a web address sticker to your back window. Car magnets are available. If you are very picky about you car, why not get car window shades with your domain name. You can get them printed with a logo.What is different about offline marketing?When you market offline you have the ability to talk to people. You can convert them into buyers at that time. They may be sold on you and your abilities before they even get to your website which can convert into more sales. There are numerous advantages that offline marketing for online business bring that regular advertising and online marketing can not. Think creatively and see how you can share your business offline today.
Building a mailing list is one of the most essential components of any online business. Your list consists of the details of prospective and actual customers who have provided you their permission to send them emails about your services and products.But this means more than constantly sending sales messages. If you want your subscribers to buy from you, they have to see that you are a real person and that they can trust.1. Build A Genuine BusinessYou need to demonstrate that your online business is a genuine business and you are a real person. Make sure you have information on your website about who you are and how people can contact you. Show in your emails that you are passionate your business and that you are serious about your products and services. Steer clear of dodgy products and unbelievable claims.2. Be An Authority In Your Industry You don’t have to be an expert, you just need to know a little more than your subscribers. Get all the information and data you can about your industry and you’ll start to be seen as an authority. As you go about building a mailing list, give your subscribers useful ideas and strategies that are related to what you are selling. If your potential customers see you as someone who knows what they are doing and saying, they will come to trust you more quickly.3. Be Honest And EthicalIf you wouldn’t send a specific email to your best friend, don’t send it to your subscribers. Don’t try and sell anything that you would not buy yourself and always offer guarantees on your products and services. The more satisfied customers you get, the more chances you’ve got that they will recommend you. People will trust someone they know and if somebody has been recommended to you, they will go to your website and give it a look for themselves. They then have the option to experience what others have experienced from you, so ensure that the service you provide is consistent.4. Let People Unsubscribe EasilyMake it simple for people to unsubscribe from your list. Every single email you send should allow them the option to stop receiving any additional emails from you. By showing them that you are not trying to trap will build more trust. Let people know that they can leave your list whenever they want to. A lot of potential subscribers are cautious that they may be stuck on a list for life and they would have to completely shut down their email account if they did not want to hear from you any more.